B2B eCommerce insights

This blog shares insights from the work The B2B eCommerce Agency does with manufacturers and distributors modernizing digital commerce. We cover strategy, platform decisions, adoption challenges, and the operational realities behind successful B2B eCommerce initiatives.The goal isn’t trends or theory.

Woman Typing in B2B eCommerce Portal on Laptop

ERP vs eCommerce vs B2B Portal: Where Should You Start?

At some point, most manufacturers and distributors arrive at the same question: “Where should we start?” The ...

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Modernization Strategy

Customer Adoption

Digital Friction

Feed Management

eCommerce Email Marketing

ERP vs eCommerce vs B2B Portal: Where Should You Start?

Ethan Giffin

B2B eCommerce Isn't a Project – It's a Sequence

Ethan Giffin

Why Customers Don’t Use B2B Portals (And What’s Getting in the Way)

Ethan Giffin

Email Orders Aren’t Just Inefficient – They’re a Hidden Liability

Ethan Giffin

Why Most B2B eCommerce Projects Fail Before They Begin

Ethan Giffin

Why Data Integration Makes or Breaks B2B eCommerce

Ethan Giffin

Are All B2B eCommerce Payment Gateways the Same? Why the Wrong One Kills Growth

Ethan Giffin

Can 3D Product Visualization Boost B2B eCommerce Conversions?

Ethan Giffin

Is Shopify Ready for B2B eCommerce? Inside the B2B Edition

Ethan Giffin

What's Next for B2B eCommerce? Trends & Wins for 2026

Ethan Giffin

Prost to Shoptoberfest 2025

Ethan Giffin

BigSummit 2025 Recap & Takeaways

Ethan Giffin

What We Learned at the 2025 eCommerce Masters Summit

Ethan Giffin

On the Road with Ethan: Fall 2025 Events

Ethan Giffin

How to Simplify Your B2B eCommerce Tech Stack & Boost Retention

Ethan Giffin

How to Connect NetSuite to Your B2B eCommerce Platform

Ethan Giffin

How AI-Powered Site Search Boosts B2B eCommerce Sales

Ethan Giffin

What Makes Shopware B2B Different for Mid-Market Manufacturers?

Ethan Giffin

What Is a CDP & How Does It Drive B2B eCommerce Loyalty?

Ethan Giffin

Is Your B2B eCommerce Platform Flexible Enough to Scale?

Ethan Giffin

Is SEO Still Worth It in the Age of AI?

Ethan Giffin

BigCommerce B2B: Why B2B eCommerce Is Growing Twice as Fast as B2C

Ethan Giffin

What Is Product Feed Management & Why It Matters for eCommerce

Ethan Giffin

Why KegWorks Walked Away from Amazon to Grow B2B eCommerce

Ethan Giffin