B2B eCommerce insights

This blog shares insights from the work The B2B eCommerce Agency does with manufacturers and distributors modernizing digital commerce. We cover strategy, platform decisions, adoption challenges, and the operational realities behind successful B2B eCommerce initiatives.The goal isn’t trends or theory.
Woman Typing in B2B eCommerce Portal on Laptop
Modernization Strategy

ERP vs eCommerce vs B2B Portal: Where Should You Start?

At some point, most manufacturers and distributors arrive at the same question: “Where should we start?” The ...
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Modernization Strategy
Customer Adoption
Digital Friction
Modernization Strategy

ERP vs eCommerce vs B2B Portal: Where Should You Start?

Ethan Giffin Ethan Giffin
Modernization Strategy

B2B eCommerce Isn't a Project – It's a Sequence

Ethan Giffin Ethan Giffin
Customer Adoption

Why Customers Don’t Use B2B Portals (And What’s Getting in the Way)

Ethan Giffin Ethan Giffin
Digital Friction

Email Orders Aren’t Just Inefficient – They’re a Hidden Liability

Ethan Giffin Ethan Giffin
Modernization Strategy

Why Most B2B eCommerce Projects Fail Before They Begin

Ethan Giffin Ethan Giffin