Free book for manufacturing and distribution leaders · Mailed to your desk

Find out exactly where your business is leaking revenue, and what to fix first.

For the leader who just got handed digital commerce: Ethan Giffin’s free book on the 10 blind spots holding mid-market manufacturers and distributors back, and what to fix first. Most leaders read it in one afternoon.
  • Free shipping. Your copy ships in 2–3 business days.
  • Rated 5 stars on Amazon
  • Bonus: free access to the Digital Revenue Gap Scorecard
Closing the Digital Revenue Gap book cover

Inside: 10 revenue blind spots, including

  • Too much of our revenue depends on someone typing it in
  • Buying from us is harder than it should be
  • We aren’t rowing in the same direction
  • We’re not losing customers loudly. We’re losing them quietly.
+6more blind spots inside the book
“One of the clearest and most practical books I’ve read on modern B2B eCommerce. Ethan does an excellent job explaining why so many digital transformation efforts fail — not because of technology, but because of misalignment.”
Angela Lunczynski-Hamilton, President, Dirt Killer Pressure Washers

An 82-page field guide to the 10 revenue blind spots inside mid-market manufacturers and distributors, and what to fix first.

  • Written for complex businesses

    Real stories from companies with custom pricing, legacy ERPs, and relationship-driven sales.

  • A quick read

    82 pages, written for busy executives. Most readers finish in one afternoon.

  • Not a vendor pitch

    No platform or software sales. Just the patterns and what to do about them.

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Ethan Giffin

About the author

Ethan Giffin has been building eCommerce for manufacturers and distributors since 2007. In that time he’s seen the same failure repeat itself across hundreds of companies — not because they lacked technology or effort, but because they made decisions in the wrong order. As Founder and CEO of The B2B eCommerce Agency, he helps leadership teams get the sequence right before they spend.

Questions

Can I get a copy for my CEO or CFO?
Yes. Most digital initiatives need buy-in from the CEO, CFO and Head of Sales, and the book is short enough to pass around. Mention it when we call to confirm your address, and we’ll send copies to anyone on your leadership team.
Will someone call me?
Yes, once, to confirm your shipping address. If you’d like to talk through what you’re seeing, we can set that up on the same call. If not, that’s fine.
What’s the catch?
There isn’t one. Some readers want to talk with us after reading. Most just read the book, and that’s fine with us.
Who is it written for?
Leaders at $50M–$500M manufacturers and distributors, usually in Marketing, IT or eCommerce, who have been handed digital growth.
How long does it take to read?
82 pages. Most people finish it in an afternoon.
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