Find your digital revenue gap.
Then close it.
If digital growth just landed on your desk, we find where revenue leaks, then design, build and integrate what fixes it.
Not ready to talk? Take the Scorecard or get the free book.
Trusted by mid-market manufacturers and distributors




“One of the biggest ways The B2B eCommerce Agency helped was getting our team on the same page around what we were building and why it mattered.”
“They’ve helped us step back when thoughtful planning mattered most and move quickly when timing was critical.”
We don’t just tell you what to fix. We build it, in the right order.
Find the gap and build the roadmap before anything is built.
Ordering experiences designed around how your customers actually buy.
Pricing, inventory and orders flowing between systems, so manual work disappears.
Getting customers and your team to use it, then improving it over time.
Step one
An honest answer about how your business really runs, even if it’s “not yet.”
If the Diagnostic doesn’t give you a roadmap you can act on, you don’t pay.
First step: a free 30-minute call to see if the Diagnostic is the right fit.
What’s involved
Ethan has spent nearly 20 years building eCommerce for manufacturers and distributors, and wrote Closing the Digital Revenue Gap to show leaders where to start. Today he speaks internationally and convenes the executive leaders shaping the future of B2B commerce. You’ll work with Ethan, Paul Dailey and a team that builds, not just advises.
You start with the Blueprint Diagnostic: two weeks, backed by our guarantee. The roadmap is yours to build with your team, another partner, or us, so there’s no long-term commitment. We’ll walk through scope and pricing on a call.
It’s the core of what we do. We work with NetSuite, Epicor and Prophet 21, SAP, Microsoft Dynamics, Infor, Acumatica and custom systems, including customer-specific pricing and contracts. We won’t recommend a platform until we understand how your business actually runs.
Usually not. We find out why adoption stalled, fix what matters first, and build on what you already have wherever it makes sense.
The Diagnostic takes two weeks. After that, timelines depend on scope, but we pilot with a small group of customers before rolling out to everyone, so day-to-day operations keep running.
Start with the book. It’s short enough to pass around, and we’re happy to send copies to your CEO, CFO and Head of Sales. When you’re ready, the Diagnostic ends with a business case built for exactly that conversation.