Live eventThe B2B eCommerce Workshop · Nov 19 · Baltimore · Save your seat →
The B2B eCommerce Agency
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B2B eCommerce consulting and implementation for manufacturers and distributors

Find your digital revenue gap.
Then close it.

If digital growth just landed on your desk, we find where revenue leaks, then design, build and integrate what fixes it.

Book a Free Blind Spot Review →

Not ready to talk? Take the Scorecard or get the free book.

Trusted by mid-market manufacturers and distributors

  • Bunzl Processor Division
  • Cutter & Buck
  • Amphenol TPC Wire & Cable
  • McKenzie Taxidermy Supply
  • NAPCO Security Technologies
“One of the biggest ways The B2B eCommerce Agency helped was getting our team on the same page around what we were building and why it mattered.”
Tom Senkevich, TPC Wire & Cable
“They’ve helped us step back when thoughtful planning mattered most and move quickly when timing was critical.”
Chris Gubbels, Ballard Industrial

It’s not a technology problem. It’s a sequence problem.

We don’t just tell you what to fix. We build it, in the right order.

Strategy and the Diagnostic

Find the gap and build the roadmap before anything is built.

B2B buyer portals

Ordering experiences designed around how your customers actually buy.

ERP and systems integration

Pricing, inventory and orders flowing between systems, so manual work disappears.

Launch, adoption and growth

Getting customers and your team to use it, then improving it over time.

See how we work →

Step one

In two weeks, know exactly what to fix first.

An honest answer about how your business really runs, even if it’s “not yet.”

  • 2 weeksStart to readout
  • $5,000Fixed price
  • GuaranteedOr your money back

If the Diagnostic doesn’t give you a roadmap you can act on, you don’t pay.

First step: a free 30-minute call to see if the Diagnostic is the right fit.

What’s involved

  1. 1Leadership interviewsWe talk with the people who own sales, operations, IT and finance.
  2. 2A survey of your teamThe people closest to the work tell us where it really breaks.
  3. 3A working readoutWe walk your leadership through what we found, together.
  4. 4Your roadmap and business caseWhat to fix first, in what order, and why it pays off.
Ethan Giffin speaking to a group, holding his book

About our founder

Ethan has spent nearly 20 years building eCommerce for manufacturers and distributors, and wrote Closing the Digital Revenue Gap to show leaders where to start. Today he speaks internationally and convenes the executive leaders shaping the future of B2B commerce. You’ll work with Ethan, Paul Dailey and a team that builds, not just advises.

Common questions

What will this cost, and what are we committing to?

You start with the Blueprint Diagnostic: two weeks, backed by our guarantee. The roadmap is yours to build with your team, another partner, or us, so there’s no long-term commitment. We’ll walk through scope and pricing on a call.

Will this work with our ERP and complex pricing?

It’s the core of what we do. We work with NetSuite, Epicor and Prophet 21, SAP, Microsoft Dynamics, Infor, Acumatica and custom systems, including customer-specific pricing and contracts. We won’t recommend a platform until we understand how your business actually runs.

We already have a portal, or a project that stalled. Do we start over?

Usually not. We find out why adoption stalled, fix what matters first, and build on what you already have wherever it makes sense.

How long will it take, and will it disrupt the business?

The Diagnostic takes two weeks. After that, timelines depend on scope, but we pilot with a small group of customers before rolling out to everyone, so day-to-day operations keep running.

How do we get our leadership team on board?

Start with the book. It’s short enough to pass around, and we’re happy to send copies to your CEO, CFO and Head of Sales. When you’re ready, the Diagnostic ends with a business case built for exactly that conversation.

Three ways to find your gap.

Take the Scorecard

Find your stage and next step.

15 questions · Instant report

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Get the free book

The 10 revenue blind spots, mailed to you.

Rated 5 stars on Amazon

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Join the workshop

Find your gap and leave with a plan.

Free · Limited to 12 companies

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Already know you want to talk? Book a free Blind Spot Review →