What’s inside
Twelve pages. Ten minutes. A plan you can defend.
- p. 2
Your CEO wants an AI plan. Here’s the honest version.
A one-page framing from Ethan.
- p. 3–4
What AI realistically does in B2B ordering today
Less than the hype, more than nothing.
- p. 5–7
What has to be true first
The four foundations AI needs before it pays off.
- p. 8–9
Where companies waste money
Hint: it usually starts with a chatbot on top of bad data.
- p. 10
The idea behind the playbook
AI automates the mess.
AI amplifies whatever it sits on. On clean data and connected systems, it’s an advantage. On messy pricing and orders that still arrive by email, it just makes the mess faster.
The playbook shows you what to fix first, so the AI money you spend actually pays off.
The page you’ll actually use
Take this to your CEO
A one-page brief you fill in and bring to your next leadership meeting: where you are today, what has to be true first, your first step, and what you’re deliberately not doing yet.
Get the Playbook →Quick questions
Is it really free?
Yes. Enter your details, and we’ll email it to you right away.
Who is it for?
Marketing, eCommerce and IT leaders at manufacturers and distributors, roughly $50M to $500M, who’ve been asked for an AI plan.
Is this a sales pitch?
No. The playbook stands on its own. If you want help applying it to your business, the Blind Spot Review is there, but it’s optional.
Your next leadership meeting is coming. Bring a plan.
Most leadership teams set 2027 priorities in the next 90 days. The playbook takes ten minutes.
Get the Playbook →